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Event Details


Taking a new or existing product to the market is a whole new game than translating need into a product. Aspects such as translating the product into value in the minds of customers, positioning with respect to available alternatives in the markets, ensuring access to the product when the customer wants to buy and creating price points that communicate value for the user and thus translate into sales of the product are all critical. This needs to be accompanied with a strong understanding of the buyer psychology. The buying process, routes to purchase decision differ between consumers and enterprise.

This workshop will give a comprehensive overview of how to take a product to market and considerations for an effective go to market strategy along with some in depth case studies. This workshop will focus more on strategic aspects before the product is launched in the market rather than tactical aspects of executing marketing campaigns. It is more suited for professionals who want to know more about product marketing and learn from the masters.

Level: Basic to intermediate


Module 1

  • What is product marketing?
  • Translating product into value for customers
  • Elements of an effective GTM strategy
  • Value articulation

Module 2

  • Positioning & Messaging
  • Overview of pricing strategies
  • Evaluation and selection of distribution channels
  • Branding & PR

Who should attend?


  • Product Marketers
  • Product Managers
  • Product Architects
  • Pre-sales
  • Anyone involved in taking the product to market or scaling the user base 


+91 (020) 25630415


MCCIA Trade Tower, Hall no 6 & 7
“A” Wing ,5th Floor, Senapati Bapat Road,
Crossword Bookstore building
Pune, Maharashtra